And well backlinks still constitute a large ( if not largest ) part of your pages SERP and rankings, but just commenting isn’t gonna get you ranked, not in the long run atleast.
And also with all the Google updates and algorithm changes , link building has emerged as a whole science, and a lot of strategies which might have worked a decade earlier, don’t seem to work anymore.
So, What does?
Well I’ll be coming to that, but before coming to building your new links, don’t you think it’s only a good step on your part to audit, check and correct your already existing links?
As I said, link building is a science, so there might be couple, or more then that mistakes you made while building links to your blog, and building new links without correcting the old ones isn’t really a success strategy, is it?
So, before starting to actually build the links, let’s work on understanding, analyzing and evaluating some important terms and aspects of your blog, and of those blogs from where you will be curating the backlinks, trust me it’s more important then it sounds.
- What this guide covers:
- Checking Anchor Text Distribution:
- “Introduction to “Referring domains”
- What’s Trustflow and why you need it:
- What’s Bleeding PR?
- Link Building Using Press Releases:
- Co-citing links: The “Google style” of Anchor texting-
- Round-Ups: And how you can curate extremely high quality backlinks from them?
- Link Swapping / Updating
- Curating Pr7 backlinks from Crunch-Base:
What this guide covers:
- Checking Anchor Text Distribution
- Checking Specific Page Level Distribution
- Terms discussed:- 1. Trust Flow . 2. Referring Domains
- Bleeding PR
- Link Building using Press Releases ( FREE! )
- Co-Citing Links
- Round Ups
- Link Swapping / Updating
- Getting 100% assured CrunchBase links ( PR 7 ! )
Wait…If you’re on this article, you’re definitely interested in Link Building, right? Somewhere, something isn’t being done right, and you’re not getting the rank boost, well let’s change that. Here’s one of our earlier guides, extremely detailed on How to get HighDA backlinks, for free!
Checking Anchor Text Distribution:
Well, the first question arises, What exactly are anchor texts?
So, if you don’t know, anchor texts are those texts, which are used to hyperlink your link, meaning if you comment on a site, you normally use your name in the “name” field, and your “website” in the site field, so when the comment gets published, your name serves as a link right?
Although the text is your name, still the link on it appears to be of your site, right? That’s what anchor texts are.
In the example above, the guy used “Prajjwal Mishra” as his name, but clicking on the name will take me to the site, which he specified during the comment, right? So Prajjwal Mishra is the anchor text here.
Okay so that being said, what is Anchor text distribution?
Anchor text distribution is the variation in anchor texts, that someone uses while building the links. For eg. using the same link, and the same keyword as anchor text for all the links negatively affects your site.
So in order to actually benefit from the links, you have to use a variation of anchor texts. For eg. He could’ve used “Mishra Prajjwal”, or anything else.
Using the same Anchor text over and over again, will trigger a spam alert to Google, and trust me you don’t want that to happen.
So in order to check if your anchor text is well distributed, and not cluttered over any specific keyword, head over to Majestic, and enter your domain URL in the box.
You will get something like the below screenshot, do checkout that the site owner did use a lot of anchor texts, with a lot of variation. At this point, I’d like to give you a clear picture that, yoursite.com, yoursite.com/ or www.yoursite.com , all three of these are different anchor texts, and are considered a variation even if the human interpretation of all of the above examples is same.
So probably you got it, if you’ve got a varied anchor profile, it’s cool. If not, then you’d need to work on this aspect of your link building strategy, don’t worry I’ll be covering a lot of them here.
Checking specific Page level distribution:-
Well, I’m sure you know that Google updates are also capable of hitting a specific page too right?
Like, yoursite.com won’t be hit, but what if the anchor text distribution for any specific page is too high? Like, yoursite.com/post/something is a blog post, and what if it has the same anchor text cloud for every backlink? That’s gonna drop your page real bad, right?
Well I’ve got a solution for that too, head over to OpenSiteExplorer, and key in your specific page URL. Here’s an example
And then filter it by clicking on “anchor text”, and selecting “this page” from the options, and you will get a list of backlinks pointing exactly to that page. Just look if there’s enough diversity, if there is, then you’re cool. If not, try to gain some more backlinks to that page, with a more varied amounts of anchor texts.
That was the link verification part, now shouldn’t we work a bit on building the links?
I’m sure you’ve heard lot’s of stories about guest posting and stuff like that, well yes I’m going to discuss them too, but let’s start with something a bit, “off-stream“.
“Introduction to “Referring domains”
Why do you need backlinks?
Because they tend to act as a positive signal for that specific web page, right? If you’ve 10 pages linking to your page from them, it means 10 sites have positively voted for you, right?
But well, as Google already is getting serious about quality backlinks, rather then the quantity, it’s important for you to know what Referring domain means, if you don’t know already.
Referring domains is the number of unique domains, from where you’re getting linked. For eg having 10 links from the same site would trigger a negative alert for your page, instead having 10 links from 10 or atleast 7-8 different site would actually get you the link juice you’re looking for.
So, how to analyse the number of referring domains, right?
First of all head over to Aherf, and key in your root domain. ie. www.yoursite.com, and you’ll get a deep analysed result of your root domain, so here’s what your number of referring domains looks like.
Now comes in the calculation, the above site has 3000 backlinks, and only 700 referring domains, the backlink: Ref domains ratio is even more then 3 links/domain, right?
So, that’s what you’ve got to analyse, make sure your link profile has a ratio of atleast 1:3 , meaning the number of total backlinks shouldn’t be more then 3 times the number of referring domains. If it is, maybe you need to start targeting new domains for your future links.
What’s Trustflow and why you need it:
Trust flow is another metric that’s measured, and important, and can be passed on from backlinks.
It’s like a chain, if you get a backlink from a high-trust site, your site’s trust flow increases, and it is a ranking factor as far as Google is concerned, according to Moz, so yeah it’s something of importance for sure.
So well, while building backlink it’s good if you checkout the trust-flow of the site, or you can use it to just checkout your own site’s trust, and analyse it according to your needs.
So for measuring the trust flow of your site, move to Majestic, and enter your domain name.
And you’ll get the trust flow with big fonts, totally noticable right on the homepage.
What’s Bleeding PR?
Aww…the name sounds gross, right?
But sadly it’s true, the more outbound link a page has, the less the link weight will be.
It’s like, if you get a link from us, or from any page, that has just your link and no other link on the page, that link will pass on more link juice to your blog, then it would have passed if the page had 10-20 outbound links, in form of comments or anything.
Also, every page has “related posts”, “popular posts” kinds of widgets installed, meaning more inbound links from that page, so doesn’t matter what kind of links there are, more links= less link juice.
( So probably, now you know why commenting isn’t always the best way to go about building links).
So before building link from any site, get a report analyzed on total number of outbound links from the page, and if it’s high, don’t waste your time there.
For this, you can head over to SeoChattool
And then enter the “post-url” where you want to get your backlink from. , verify the Captcha, and click on “both” from the three options shown below, and click on show links.
You should get a result similar to the below screenshot, well now you need to make sure that the number of total links is below 100, ( which in the below case is a lot more then that ),
So if the page has 100+ total links, don’t bother wasting your time there anymore, because the link won’t just be worth it.
Okay, so how about talking a bit about actual link building ? Yes, so that’s whats I’m covering in the next section.
Link Building Using Press Releases:
Okay so a press release is something that gets you a lot of exposure, you can get a press release for almost anything. If you have to announce something regarding your brand, you’re changing something, appointing someone the new CEO, technically anything.
So we will use it to let the world know about our latest post !
See here Brian Dean shows that you can find Press Releases for almost anything, and any niche, ofcourse I’ll cover a step by step process too.
Well there’s an urban legend about Press releases, that only big brands can afford it, and it’s extremely expensive.
Wait, take a break, I’m getting you a press release article, for free !
Head over to ReleaseNews , and click on this option from the homepage
Now, create an account which should be easy
Confirm the account by using the verification link sent to you by Email, and login.Now lets work on the article, for which you’re creating the link.
Well you know how to write a sweet looking Press release that’s no secret, but there Is one !!
Now, lets working on getting a link back to your page. You’d notice, that if you try to use the “hyperlink” button on the text editor after writing your release, it’s giving you something like this, so it means you need to pay for linking?
Oh shit, all of that goes to waste. Or wait, I’ve a trick up my sleeve (which most probably is a glitch in their system, ) but it does work.
Click on the “toggle editor” button, and you’ll be presented an HTML version of whatever you typed, over there, use the following simple aherf tag to link the anchor text:-
<a href =”yoursitelink”> Your anchor text </a>
And when you’re done, click on the toggle editor button again, to get the final result, something that looks like this.
Well you’d notice I used different colours for different boxes, why so? Well, because there’s a bit of science to the linking process over here too.
- The anchor text in the red box is a Branded Anchor text. It contains the brand name, and this type of link is the one which should be present in maximum ratio for your blog. Means, out of 10 backlinks, atleast 3-4 should be the branded links, it’s important.
- The green box is just another backlink, with the focus keyword which I’m targeting.
- The Blue box too is another anchor text with a targeted keyword.
- While the black box is a Generic Keyword. Meaning, keywords like “here”. “Click” etc. They are just general keywords, but necessary ones for a clean link profile.
Okay so just submit it, and once it’s reviewed it’ll be approved, so technically you’re getting atleast 2 free quality backlinks, right?
See? I told you, press releases aren’t expensive.
It’s not a link building process, to be exact, but a strategy, and important one and thus it’s important that I cover it here.
Well, Google is ever–updating, and it’s almost like an A.I now, so the old link building strategies of course don’t work.
Just going on a site and commenting “Hey admin, great post”, and pasting your link was an awesome strategy a decade back, and it got sites ranked. Well try that today, and I can promise you’re gonna get hit by the next update.
So, instead of using anchor-texts as a keyword signal, google recently started using “keyword environment” as a signal for your post. Meaning, having a comment with the anchor text: “Link building strategy”, won’t help you as much as having your comment and link surrounded by other, related anchor texts.
I know that sounds complicated, so just bear with me, take a look at the below screenshot, and I’ll explain what’s happening later.
In the above screenshot, the post author used keywords like “SEO” & “Content Marketing”, quite near to his branded-anchor text, right?
That’s what I was talking about, the link is a direct link, without any anchor text, it’s a naked URL, but Google analyses the nearby keywords, SEO/ Content Marketing and gets the idea that the link near them is a link related to those keywords.
And that’s what Co-citing links is, so along with the anchor text, do make sure that your backlink, author profile link or just any link has a good related-keywords environment.
Roundups Seem to be the trend these days, and they work too.
Roundups are like the combined short and exact opinions of a lot of experts on a certain topic, and creating a roundup is pretty easy too.
A good example is:- Best keyword research tool.
The experts will only answer by naming their tool, and adding 1-2 lines of text, maximum 30seconds-1minute of work.
Roundups work….but why?
Well because you can pitch a roundup question to almost anybody, no matter how high up the ladder he is, and they mostly reply , because it’s a short question which they can answer in a line or two.
Secondly, being featured also is something positive for them, and most people will definitely link back to you at the first possible opportunity, because telling someone that you were featured in a roundup, automatically increases your authority right?
And additionally, being featured also gives them a strong do-follow contextual backlink, so it’s a win -win anyway.
So, Who to reach out? And where to find them?
Let’s move on AllTop to find out the right target for you to guest blog on.
On Alltop, key in your primary keyword, like SEO, Content Marketing, Backlinking etc and it will get you a list of blogs which have high traffic authority. I’m using “SEO” for the example,
And see, I’ve got a list of sites with high potential, meaning their authors must be experts or else these sites wouldn’t be existing on AllTop, and ofocurse you know most of these sites.
So now, we have the sites, how about getting in touch with the owners, or editors?
So, just Google this “Site name+Contact”.
And once you land on the contact page, it won’t be really hard finding a way to contact them. For eg. in 99% cases, the contact page would have a contact form, and if not atleast an email Id.
Now, let’s work on pitching them the roundup. (No, sending an email saying -Hey admin, what tool do you use for keyword research, won’t help ).
Fill in your name and Email on the form.
Keep the subject direct, and short. Most of those guys won’t have time to read your 500words long subject line and then make meaning out of it, so instead keep it as short and simple as possible. (Don’t worry you can use a ready-made Email template I’m attaching below ).
Mention other keynote personalities you are approaching. This gives them the confirmation that you aren’t spamming, and are really serious about the thing. Also stating that they’d be featured alongside other industry leaders tends to get more replies.
All of that sounds a bit confusing right? And you might not be having your best creative moments right now, so well here’s an Email template you can use directly, just by replacing the main keywords into your roundup email.
Hey [Owner / Editor name].
I’m [Your Name],from [ your blog url ].
No I’m not emailing this for the sake of some Cancer or Flood donation.
You are ofcourse considered an industry leader around [ Your keyword, eg.- SEO / Backlinking / Marketing ] .
I’m hosting a roundup on it [ Editor name ], It’d be a privilege if you take out couple minutes out of your busy schedule to answer this simple question.[question. Eg. What are the three most important aspects of getting ranked according to you].
I’m also reaching out to [Names of other industry leaders ], and ofcourse I’ll link back to you. Would be awesome to have you on board.
Cheers[Your Name]. [Your Blog URL].
Okay so in doing this, they will get a link back to your site right? But the hidden benifit is that, you get linked back too, in their future related posts, for obvious reasons, and getting it’s the easiest ways to get a link back from highly authoritative people.
Link Swapping / Updating
Well, this is something that has a less success rate compared to other methods, but even even if you succeed in 15% of this strategy, it’d boost your rank much more then getting 100% success with other strategies.
It’s a process where you find posts on the internet, related to your niche, or article, and then get linked back from that article. Probably it’d be easier if I just show you how to get it done.
Head over to Google, and search for your keyword. For eg. I’m searching for “Blog Promotion Strategies”.
During the search, make sure you’ve entered a custom date range, so that you can find older posts. To do that, click on “Search Tools”, then on the Date stamp, and select “Custom range” from the options.
Now, set the date to 2 years back of your current time.
And then you’ll get a result page with posts that are older. Why are we searching for older posts? You’ll get to know why shortly.
Okay so after performing the custom search, I get a result from QuickSprout that’s 2 years old, right?
Awesome, now we need to checkout if this page has any outbound links And that we can do from the OSE tool. Just head over there, and enter the Page URL.
And then you’ll get a list of results, make sure the link profile is set to only external.
See, in the above screenshot I found a link to an AllTop article (the last link ), and it’s matching with my keyword, blog promotion strategies.
So now, let’s pitch our deal.
Find the contact page of the blog, which you can find easily either from the blog footer, or just by using the old technique, googling Sitename+contact page.
And once you’ve found the contact page, pitch them an email, Oh yes I’m including an e-mail template here too so worry not.
Hey [Editor Name].
I was just on your article [Article Name], great stuff. ( But that’s common to you, isn’t it.)
Really informative piece, I also went on to read out the article on [External link which you found ], great stuff they have too. But they don’t seem to be updating their piece probably.
Anyway I was so motivated that I went on to write a guide on [ Article title ] myself, and luckily it got good. With already good traffic and shares.
I was wondering if you’d like to update the article with a link back to my piece, (Only if it’s worth it though), I published it just couple days ago so it’s fresh and updated.
Would really be a privilege to be linked back from you.
Do let me know you thoughts [admin name].
Cheers[Your name] [Your Blog URL].
Now, why would you want to get linked from an old post?
- First of all, because it’s an old domain, so it has a lot of Domain authority, and Trust flow.
- Secondly, people want their content to be updated always, so your fresh link is a chance for them to do that.
- That post being old, has been ranking on Google’s first page, right? So it definitely has a lot of traffic, meaning a lot of direct traffic potential for you too, that too free of cost.
If you can still find out a reason not to use link Swapping technique, hats off to you.
CrunchBase is a PR7 Business listing site, and so getting a link back from it is an extreme rank booster.
First, it’s an extremely high authority site, and second it’s a business listing site. So technically, your blog grows into a Brand, and Google’s recent updates have indeed started covering “branding” as an important SEO signal.
And, it’s Instant Approval. Meaning, it’s like creating a Facebook profile, it works 100% of times.
Additionally, sites like CrunchBase want people to link their sites, so there’s no email you’d need to pitch or anything.
So, head over to Crunchbase and signup. ( It’s free).
Now, click on the little “Contribute” option from the left sidebar.
And you’d be taken to a screen which looks something like this. Choose company if you don’t fit the other criterias.
Now, on the next screen just fill in the details.
And once you’re done, you’ll get a sweet looking Link which should look something like this.
Not just Crunchbase, here’s a list of some other Business Listing sites, which 100% guarantee you backlink and a rank boost:-
So we talked about lot’s of things, probably you also got introduced to some unfamiliar terms. But basically ,What my purpose was in compiling up this article ?
It was to give you a clear picture, that “commenting” isn’t the only backlinking strategy out there. And infact, if you haven’t achieved a lot of rank boost from your comments, I wouldn’t be surprised, because as I said, comments pass very very little link juice to you from the page.
So do your experiments with the above strategies, and let me know how it goes. Also, if you’ve some other tactic, that’s short, simple, and does work, do make use of the comment box. Would love to include it here with proper credits.