BuzzSumo is no doubt one of the best Content Research tools that exist in the world. If utilized right, you can create waves using the tool. But the point is, why only buzzsumo? Doesn’t it have alternatives? What if you can’t afford BuzzSumo right now? You surely need some other tool to get your job done, right?
That’s what I’m covering in this piece, some quality alternatives to Buzzsumo, their features, how to use them and how you can leverage them to their full potential.
These tools can not only give you actionable insights, but also awesome content ideas, of what’s working and what’s not. what’s the recipe to create content that goes viral, and lot’s of other things.
It’s kind of a list post I’m taking to write, if you’ve an edge for list posts, I’m sure you’re going to fall in love with my last list post on 16 Killer ways to write headlines !
BuzzSumo might be the popular kid around town, but there surely are other teens who’re all ready to put up the competition and take it up a notch.
Now, Infact the tagline from EpicBeat itself is self explanatory, “Power your Marketing” and well, that pretty much tells you what this tools is about.
And guess what? It’s Free too !
The thing with EpicBeat is, it gives very Data-backed results, meaning it loves numbers, and charts and datas. So, if you key in a keyword, you’re gonna get most of the result in numbers, and that’s pretty cool because numbers are specific, you don’t have to guess their meanings.
And trust me, I can boldly claim it’s definitely more advanced compared to BuzzSumo! You’ll shortly know why !
For eg. If I key in “Content Marketing”, this is what I get.
Wow, that’s like all the treasure I’d ever need, right? It clearly tells me that “content marketing” posts get an average of 25Shares per post ! Now , you can research more keywords which get more shares and congratulations, you just got your viral post idea !
And well, it also shows you the number of comments each posts get ! If the keyword you’re checking, isn’t getting enough attention just move on to another one !
And hey wait, that’s not all ! It gives you a neat, clear idea about Which social network or platform is best to promote your posts ! Wow, this is like, super premium feature right?
Trust me I’d pay hundreds of dollars just for this one feature, but it’s totally free with Epicbeat !
If you’re still not satisfied, here’s something totally unbelivaeble, and extremly premium ! If I was the founder of EpicBeat I wouldn’t have the guts to give this feature away for free !
The Post Type popularity charts !
So, now you get a clear picture of what works on a certain social media. For eg. if pictures are the thing for facebook, there’s no point in sharing a press-release over there, right? So EpicBeat just made it hell lot easier for you to skyrocket your social media strategy !
Oh damn, I just can’t stop writing ! This tool is loaded with features ! Guess what, it shows you an estimated calculation of your competitors’ social media presence too !
Meaning, how many comments that competitor normally gets, how many shares he gets, what kind of content he shares and what not !
See? I checked shoutmeloud out, and here’s what I got ! ( To checkout a specific domain metrics, use this:- Domain:yourdomain.com )
Now I know he’s getting 50+ shares on each post ! Wow , that’s like pretty good and impressive for a Facebook Status, right? And it’s “shares” , not even likes ! (Ofcourse, SML deserves it ! ).
Well, their “advanced” Search is actually a lot more advanced ! You can totally dig into the searches, meaning for eg. If I want to check a certain domain, but I want to check posts only by one specific author, you can do that too ! Cause, many times sites feature guest posts which might not be relevant to you, so let’s take a sneak peek into that
See? That’s like extremely specific and targeted data ! Even BuzzSumo doesn’t have such targeting tools, and they’re a paid tool. So, I’d say for 0.00$ EpicBeat is a totally “worth your time” toool.
Trust me, when I started out to write this post, I didn’t think it was going to be so long, but I just can’t help it now, this tool is loaded with so many features that it would not be fair on my part to ignore them.
Another such awesome, un-ignorable feature is it’s Popular days to post insight !
Whoo, always thinking why the other guy gets more engagement then you ? Maybe, he knows magic, magic like the above data ! Now, this was the result I got when I searched for “SEO”. So, SEO related content is popular on those days, what else do you need?
Oh, what if I told you EpicBeat also let’s you filter the kind of results you want? That’s be pretty cool right? Well, your dream just came true ! I don’t think I need to explain this feature, right?
Hey, ah sorry but just bear with me couple more minutes, I promise, promise this is the last feature insight I’m sharing with you for this tool in this post, whatever’s left you can check it out, afterall I don’t want to ruin all you fun.
So this another super cool, detailed feature is content insight!
The best thing about it is, you key in a keyword, and it gives you a detailed insight into the Top posts for that keyword on social media. Now, you can easily check why they’re so popular.
Not just that, if gives you total no. of shares, likes, and comments too !
Not good enough? Well, it gives you an exact platform, and the exact no. of times the post was shared on that platform ! Now trust me, this level of data, for free isn’t just worth missing out !
How to use this data?
If you see, as in the above screenshot, that the info-graphic from SEJ went viral, well it means, Infographics are liked, right? Maybe you might not go viral overnight, but what’s the harm in implementing the data you gain from these researches? Check what’s working, when is it working, and why, and then copy the exact strategy.
You can even use this data, to create an awesome landing page , to know your customers, their likes and dislikes, and then pitch them the perfect possible product.
That’s the best way to succeed when it comes to Social Media !
Okay so it’s another tool up my list. And trust me, they know how to create the first impression !
When you land on the site, you’ll get a very neat, super cool, and easy to use text box where you can key in your query.
Well, this is when I fell in love with the tool. See? It auto-suggests a lot of possible options just from the first word. Now, you’d ask (duh ! What’s so special? )
The specialty is that, now I have 3+ different topics to brainstorm my next post ideas from ! SEO Copyrighting, and other words right? So I got some pretty good areas to cover in my next post.
Additionally, if you give it a thought, you’d notice, directly SEO is a hard keyword to cover, lot’s of competition and stuff. But the other keywords, ie. SEO copyrighting, or BlackHat SEO are more targetable, with low competition !
So you can consider it a low level keyword research too, now just enhance the research by keying in those keywords on some kind of keyword research tool to get an exact idea !
When you enter the main dashboard, and search for a keyword, you’ll get a screen that look like the below screenshot. I searhced for “content marketing”.
First of all, it gave me some really, worth being on top posts to read. Trust me, there’s no better way to work on your next blog post, than reading someone else’s posts,thoroughly.
You can use the dashboard articles to read, improvise and then add your own elements to it. Then post it on your own blog, see? you just got access to thousands of articles which have already attracted millions of hits, so it’s a clear indicator that, that specific topic or keyword is popular so you just have to start writing !
It’s like getting the research automatically done !
Okay so now, if we move on to it’s other super awesome characteristics, it’s like a social network, for almost anything ! Meaning, if you’re an SEO guy, you can find, and interact with Top level SEO guys over there, and not just the internet marketing thing, you can do the same even if you’re just a food blogger !
See? You just type your keyword, and select conversations, and you’re gonna get a dashboard like the above screenshot ! Over there, on the first page itself I can see some Big names being mentioned, say for eg. Seth Godin, or Darren Rowse ! Well that’s pulled out from the twitter API, but it still helps because here you can select what kind of influencers you want to see, what you want to talk about and what not !
Well, their another tool, that’s the Explore more Topics thing, is like super cool. It’s like the Wikipedia of the topic you’re interested in. You just key in the primary keyword, for eg. I key in SEO and it gives me super cool recommendations on the topics I might be interested in.
These topics not only help me get ideas for my next post, they’re also a perfect place for me to build backlinks ! Because if I write a related article, can there be a better place then the articles which are already ranking?
So that was about the Right Relevance thing, let me be honest, it’s not as advanced as EpicBeat but it still does the job!
Renoun, was earlier called “Iamondemand”. It’s the perfect tool for you to search for content that’s working around the Globe.
Or, for the kind of content that you need to work upon. Let me start from the bottom, the Homepage, looks something like this.
Now as you can see, there’s a neatly placed search bar, where you can key in your query. Let’s try inserting “SEO” as the search term. You’d be amazed at the results that show up..
So see? Those are the most shared, and talked about posts as far as SEO is concerned. Now, without going into any real research, even from this page I got 10+ ideas for my next Blog post Title, or just the content subject, or Blog post images that attract attention in the least.
Oh not just that, you know what? Connecting to influencers is probably the best possible growth hacking strategy ever ! Just imagine, what if you know who’s leading your industry, and you can manage to get your post shared by him?
For eg. if Neil patel shares my post right now, I can expect a 60-70% traffic boost from today till the next 30 days ! Additionally connecting to them also increases your own grasp over the industry, and Renoun has exactly the feature for you, checkout the “influencer” tab at the top, and key in your industry.
And you’ll get something like the above screenshot, now those are the kind of people whom, and whose blogs you should definitely follow.
Okay, you already knew about it, but I can bet 90% of you aren’t using it to it’s full potential. Infact, I wonder if you guys ever even use the twitter search.
In a decade when people spend hundreds of dollars on companies like BuzzSumo to brainstorm content ideas and see what’s working, how can you just ignore this free feature from twitter?
I know it sounds complicated, how can twitter help you, right? Let me get it clear for you.
Head over to Twitter, and key in any keyword in the search bar.
Well, you’ll get more then enough results, which you can convert into ideas and blog posts !
Not just that, see in the photos section below, I now have enough ideas to work on my next Blog post image ! This is something that consumes a lot of time of mine, the blog post image. As I like to create my images myself .But now, I not only have ideas, but even the basic frameworks !
You can directly tweet to the current pic owners, and ask if you can modify and use their pictures. If allowed , you only need to change the title and you’ll have a really professional looking image. And even if not, still now you know where to put which element and over time this kind of images will give your blog a branded look !
This option was suggested by BuzzSumo Co-founder James Blackwell himself, so I thought it would be injustice to talk about BuzzSumo alternatives, but not to talk about this.
Well, it works pretty much like any of the tools above, just with a better user interface and advanced search criteria.
Let me take you on a ride over at Feedly.
Enter anything in the search box, which interests you, or something that you might want to write about. Infact I didn’t even have to type anything, I found my favorite topic right on the homepage..
The beauty of it is that, once you click/ search your topic, it’ll lead you to a beautiful dashboard. But that’s not the “beauty” I’m talking about, what I’m talking about is this..
See? So many sub-topics, all related to the main broader topic. It’s like finding “long tail topics” ( I don’t know if that term actually exists or not!) So well, then you can choose the exact kind of topic you want to write on, or research upon.
For eg. I mainly focus upon Brand Marketing and Content Marketing, so clicking on them would lead me to very specific and popular results, which would look something like the below screenshot:-
Now, this page not only gives me some awesome things to read= new ideas= a super long and detailed post ! But also, introduces me to the industry leaders for that specific kind of topic, right?
For eg. in the marketing thing, Seth Godin is one as you know, now there are many options I can contact him, pitch him a guest post probably, or atleast write a killer piece of content and get it shared from him ! ( Yes, it contributes as a direct ranking metric).
So how you use that data is totally up to you, but the point is , feedly is one of the best content curating things you’ll ever find !
Over to you:-
BuzzSumo is the industry leader, no doubt. But, why put all your eggs in one basket?
I’m pretty sure you need other ways to get around your content marketing strategy, right? And additionally, BuzzSumo isn’t free, while all of these tools are absolutely free !
My favorite ofcourse is EpicBeat, I mean common it’s so freaking advanced, and it’s free !
I’d seriously love to know if any of these tools helped you, and your favorite? Make use of the comment box, hearing from you guys is awesome !