We as bloggers love organic traffic. The best part of organic traffic is that it free and a study shows that it provides the best conversion rate for your site.
But imagine one day all of a sudden you see a huge drop in your organic traffic. You don't know what to do next? This can be a huge loss for some blogs. Out of many ranking factors, backlinks are the most important ones.
Google is changing its algorithm each day and if you are not doing things right according to their guidelines. Many bloggers ignore a important check which each established blog owner should perform that is performing a backlink audit for thier blog. You need to clear the myth that backlinks can't hurt your blog.
- 1. Kulwant Nagi
- 2. Aqib Nazir
- 3. Matt Banner
- 4. Steve Wiideman
- 5. Harsh Wardhan Singh
- 6. Theodore Nwangene
- 7. Maxwell Ivey
- 8. Shaurya Jain
- 9. Luqman Khan
- 10. Nikolay Stoyanov
- 11. Sathish Arumugam
- 12. Himanshu Gupta
- 13. Russ Lobo
- 14. Minuca Elena
- 15. Ryan Biddulph
- 16. Esteban
- 17. Sean Si
- 18. James Brockbank
- 19. Mainak Halder
- 20. Ravinder Dande
- 21. Anuradha Chawla
The SearchEngineJournal says - "A backlink audit is an in-depth analysis that allows you to closely inspect elements related to the link building strategy of a site including unnatural links profile, competition analysis, etc."
So we asked 21 experts about "How to conduct a Backlink Audit" for this roundup post.
Hi! I am Kulwant Nagi. A qualified verification engineer, I forayed into blogging and have never ever regretted it. Been a “
For doing website auditing I am using a software called Website Auditor . This tool always gives me a complete picture of quality backlinks. So before making any type of backlinks, I study the backlinks of my competitors with this tool to see which type of the backlinks are the strong backlinks.
After identifying good and bad backlinks of my competitors, I create an excel sheet of a good profile and start building backlinks from those sources.
Hello, everybody. I have been helping people build websites since 2012. I have created this foolproof step-by-step guide to help anyone setup their blog/website. Whether you are a business owner or blogger, you can learn to make your website with ZERO knowledge of web development.
Google is updating its algorithms constantly and staying in the game; your site needs regular audits. To stay safe from Google penalties, I conduct a backlink audit for my site at least once a month.
Though, in my opinion, it should happen quite often. You never know when a competitor of yours spams your site with un-natural backlinks, and your site gets penalised by Google. Therefore, it's important to take a proactive approach to keeping yourself safe.
If you don’t know by now, my name is Matt Banner and I’m the author of On Blast Blog, where we put proven strategies to the test to blast off your blog. To tell you a little bit about myself, I’m a seasoned blogger for over a decade and I’m here with one purpose – to teach YOU how to start a blog and get more traffic to turn readers into customers.
There's many tools out there that can help you pull all of your backlinks, such as majestic, ahrefs and Google search console. Once you have those, you can manually review each one (or use tools) to see if they meet certain criteria.
For instance, if a site is in a different language or looks spammy, or hasn't been updated in months or years, those type of sites should be added to your disavow list on some occasions.
Specializing in SEO Strategy, Steve likes to organize search into specific disciplines broken down by the business model. For natural search, Steve believes in only three fundamental requirements: Relevancy, Visibility, and User Behavior. For local search, Data, Landing Page, Citation, and Reputation are the keys to success.
Conducting a backlink audit should be scheduled monthly, and is never a one-time task. Using aggregate data from Google Search Console and third-party tools, such as AHREFS,
The entire process can take some time the first time you complete it. Addressing newly found links each month is much easier to manage. Depending on the volume of links that come in, you may consider dedicating a resource to just performing outreach and appending a Disavow Links file.
It's not fair that competitors can get away with negative SEO still, despite all the spam filters Google has created, but if nothing else, this audit may also produce potential native advertising opportunities and could help with the developing new relationships that help augment and expand your content marketing reach. Happy link auditing.
I am a 7 years+ experienced Digital Marketer,
Before Warning -
Because Prevention is Better than Cure
I believe in being relevant and focus on building trust with everyone be it human or search engine. I use SEOLinkProfiler.org which has a feature that sends email notification of every new link that it recognises. Generally, it conducts a brief audit itself which ultimately helps to save my time. Apart from that I also rely on Google Alerts to notify me of few names words that could direct links to my site. If the link is not accordingly to the search engine terms, I send requests to remove it immediately. In my case, more than 85% sites have responded positively so far.
After Warning -
If Google has warned against any penalty, then I believe in performing a manual audit by listing down or exporting all the links details and then sending a request to the site for removing it. In case the webmaster doesn't remove or responds I use the Link Disavow tool.
Theodore Nwangene is a Freelance Writer and on a journey to help bloggers and entrepreneurs build a better and profitable blog, increase visibility and boost their online authority. He also writes insanely helpful guides on blogging/marketing at topbloggingcoach.com
Carrying out link audit can be a very time-consuming and tedious task especially if you don't know how to do it.
The tools I know that can do the job are: Google Search Console which is not comprehensive, can be used for a basic link audit but if you want something more accurate then,
I'll go for Semrush's Backlink Audit tool. This tool provides a big insight into your link profile and can also integrate with Google search console. What anyone doing link audit should pay more attention to is whether a link is relevant to the page in which it appears.
However, it's also good to perform your link audit manually because tools can be wrong sometimes. I've seen a case where a good link is voted as a bad one. But if you're not good in this type of task then, outsource it to a professional.
Max Ivey is a totally blind amusement equipment broker, blogger, coach, and twice self-published author. He is also an online media publicity expert ready to help people get more exposure through radio shows and podcast. He is internationally known as The Blind Blogger
I find the best way to run an audit is to not to have to run one. I don't add links to my site unless I know the person. I don't allow comments on my comment Luv blog without moderation until after someone has made several comments.
That way someone can't automatically post comments with spammy backlinks. Its easier to prevent a mess than to clean one up later. Hope that helps, Max
Shaurya Jain is a foodie and content marketer at Asian tours and holidays.
The best way to save your website from Google penalty is to regularly check your link profile and manually visit the links to make sure they are not coming from some Japanese
Secondly, you can use the free subscription of Moz to save yourself from google's wrath. They have a feature called spam analysis tool, which will show you some of the backlinks which have the highest spam factor. I usually try to remove the ones having the spam factor of more than 9.
For The first 30 days, they give you premium access to all the features. So you don't need to worry about even the limitations. It is only after 30 days that the restrictions are imposed. You can create another account if want to use the premium features or just go to Fiverr and buy a premium account for 30 days for just 5 bucks. Another way not to get your website
Especially the gigs that offer thousands of them. They are good for tier 2 but not your main/money site. If you do want to buy links from Fiverr for your main site, better go for guest post links. They provide nice relevance and juice to your site. This is something even recommended by world renowned SEO Brian Dean.
Luqman khan is the amazon affiliate marketer and WordPress expert. He started NichePie recently and publishes affiliate-training content and case studies on his successful websites. Follow Luqman on Twitter @NichePie
Link diversity is something which matters the most when it comes to Google Penality.
I just make sure that my backlink profile and anchor texts look natural.There must be Brand anchor texts, domain anchor, naked URLs, targeted keywords, blogger/webmaster name in the anchor texts.
Everything should be in a ratio if anything exceeds than of course, that will look spammy... It doesn't matter that is guest posting or web 2.0s, if that is in extreme ratio, google will surely consider it as spam.
Also, most of the people create backlink only towards the homepage, which is completely wrong. There must backlinks to the internal pages. I prefer about 40-50% of backlinks to internal pages.
Also, the backlink profile isn't the only thing which gets your site a slap from Google.There is something called "TRUST".
Does Google trust your Site?
So, the question is how you can gain trust in the Google's eyes? Or maybe why google don't trust your site?
The answer will be the same -
1. Don't just go with only one backlinking strategy. You might be expert in Guest Posting, Scholarship, Guestography or maybe any other. Just don't stick with that one, it will be considered as spam in that case. Go for others as well to have a diverse link profile.
2. Try to make backlinks on High-Quality websites, which Google loves already. Somehow, if you get a backlink on the low-quality or spammy site than either removes it asap or disavow that domain/URL.
3. Just keep a note on Majestic Tool. It will analyse your backlinks and provide you with a trust score. Just make sure your Trust Flow is at least of your Citation Flow.
Nikolay Stoyanov is a well-known Bulgarian SEO expert, founder of niksto.com, with over 8 years of SEO experience. He's a huge fan of Brian Dean and a proud graduate of his SEO That Works online course. He practices 100% white hat SEO techniques and has a vast experience in keyword research, on-page optimization, SEO auditing and link building. Nikolay enjoys learning new things, making new friendships and improving his skills all the time.
I use Linkresearchtools in combination with Ahrefs. I am looking for strange, unnaturally looking links and anchor texts and ones that come from odd/ irrelevant domains with weak stats.
Usually, this is an indication of toxic links that should be removed / disavowed on the spot. Do this once in a month and you should be safe. At the same time, don't stop building quality, white hat links with your brand or naked URL as anchor text. Always stay away from directories, profile page links and forum links!
My name is Sathish Arumugam, and my other names are Sathishkumar, SGS Sathish &
Some days ago, I don’t have any idea on backlinks. But later, by reading more and more blogs, I got more ideas. So I executed this process, and this is giving me good results. At the initial stage, I used a free tool (SEOPROFILER) for backlinks audit to check my rankings.
Then I switch over to paid tool (SEMRUSH). On such cases, there were no any site penalties. But now, due to various updates in Google, many of my blogs get a penalty. So I have learned many new things and executing those proper ways to maintain the blog without any penalty.
With the help SEMRUSH paid tool, I am finding perfect backlinks among my competitors’ site. And I am doing blog comments, guest posts and more on such high authority sites. So still I am using that process only. This is one of the best sources on my view.
I think keeping track of your backlinks you get is very essential. It is extremely crucial to
Due to this reason you should conduct a backlink audit every 3 months to keep a track of the links you gain. My go to tool to check backlinks is Ahrefs . If you have a premium membership then you can easily keep a track of the links you gain over time easily.
Make sure that whenever you comment or do an outreach ,check the different parameters of the blog including DA and relevancy. There are different plugins that will help you to do the same.
Russell Lobo is a serial
The best way to conduct a backlink audit is to check on any backlink site like ahref or majestic or any other tracker as to which links that are directing to your site are weak. By weak it can be any link like a blog comment, forum link, etc which has multiple links from the same site and looks spammy. Use the Google Disavow tool to remove it.
Minuca creates influencer roundups that provide quality content and bring huge traffic. She also helps bloggers connect with influencers.
In the first place, don't build spammy links. In today's world where Google is so advanced, it is the worst thing that you can do for your brand.
If you have a site which already could have spammy links or a client's site which has, the first thing you need to do is use a backlink checker to check which links are spammy.
You can use either Ahref which shows you the backlinks to your site and then you can check which of them are spammy i.e. Any link which can be automated and is not a real "mention" of your site in the body of the post can be a spammy link.
Just download the list of spammy links and use the Google Disavow tool to disavow them, so Google knows you don't want them to be taking into consideration.
Ryan Biddulph is a blogger, author and world traveler who's been featured on Richard Branson's Virgin Blog, Forbes and Neil Patel Dot Com. He has written and self-published 126 bite-sized eBooks on Amazon to help you with your most painful blogging mistakes. If you're struggling with your blog and feel overwhelmed with blogging information overload, Ryan can help you increase your blog traffic, comments and online income at Blogging From Paradise.
I just did a manual backlink audit that may seem extreme but I had to do it to get clear on my blogging direction. I simply deleted a high volume of blog posts not 100% aligned with my niche, purging some bad links in the process. Then I patiently went through old posts - one at a time - to both check bad links and to edit my content to make it evergreen.
I achieved 2 goals at once. Even though this method takes a little bit longer than using tools it totally puts your blog into overdrive because not only will you be deleting links through your audit your blog will also look more appealing in Google's eyes because you will be sprucing up your content.
My name is Esteban and I have made my first step into the affiliate marketing world around the beginning of June 2015.
To be honest the best way to check your backlinks would be through Ahrefs In my opinion.
However if you play the game the white hat way, you don't necessarily need to worry too much about getting any penalties.
That's why I've never had any issues so far. If you know that your backlinks come from trustworthy sites it's all good 🙂
Sean Si is the CEO and Founder of SEO Hacker and
It's quite simple actually.
Just run LinkResearchTools or CognitiveSEO (yes I use both for better data purposes) for a quick backlink check. They highlight the bad/shady links for me. This makes it extremely easy for me to identify bad links and disavow them.
James Brockbank is Managing Director of
Conducting a regular backlink audit is something which any SEO who is either in-house, agency side or freelance, should be comfortable undertaking on a regular basis. For one reason or another; ‘unnatural’ backlinks appear in the link profiles of even the world’s largest and most successful brands, even those who do SEO the ‘right’ way and sometimes, there’s absolutely nothing that can be done to stop this.
From a poor decision made by an inexperienced marketer to a negative SEO attack; you’ll struggle to find a digital marketer who conducts regular link audits who hasn’t found something questionable and that in itself isn’t an issue…so long as something is done about it!
A small number of unnatural links will not cause a penalty. Simple. Such penalties only come when Google detects a large number of such links; those which demonstrate that a website has been trying to manipulate their rankings.
That said, it’s absolutely vital, however, that a full link audit is carried out on a regular basis, with a simple process being as follows:
- Using a combination of tools including Google Search Console, Ahrefs, Majestic or other similar alternatives, run a full export of your link profile. You want to be exporting a full linking URLs list, not just domains. I prefer these three but there’s plenty of other alternatives. I’d always use at least two tools.
- Filter your spreadsheet(s) and sort the links grouped by anchor text. This will allow you to quickly identify anything which links unnaturally; that is generally anything which could be seen as having a commercial intent. If you were selling flowers and wanted to rank for ‘Buy Flowers Online,’ an unnatural anchor text would be just that, one which linked ‘Buy Flowers Online.’ In comparison, a natural anchor would be www.brand.com or ‘Brand.’
- Whilst you can go deeper and
- Collate in a separate sheet all of the links deemed to be unnatural and manually check
- From there, populate a disavow file and submit through Google Search Console here. Prior doing so, take a moment to
Ultimately, this is something which should be carried out on a monthly basis. Yes, it does take time doing most of the work manually, however in my experience, tools such as Link Research Tools and Link Detox are never quite as accurate as an experienced SEO!
Mainak Halder is the founder of PastMasterBlogger. He covers blogging,
The first thing I do when conducting a backlink audit on my site
I've seen good links show up as bad ones when depending solely on tools. So I think it's necessary to use brains along with tools instead of merely taking shortcuts.
You need to conduct a full backlink audit of your website to remove harmful or
How to Conduct a Backlink Audit to Save Your Site from a Google Penalty ?
When it come to
Go to Google webmaster tool and choose
On " Links to Your Site " page you need to click on more under " Who links the most" to download more sample links in CSV format.
You can also use Moz,
Bio: Anuradha is the co-founder of DHost.com, a website specially designed for Web Hosting Shoppers who are looking for effective tips for blogging and reliable hosting reviews. She had a Bachelor in Electronics & Communication Engineering and developed the interest in web hosting and search engine optimization. Anuradha has been in web hosting industry for four years. Follow her on Twitter - @chawlaanuradha
I firmly believe a thorough backlink audit would benefit every website engaged in Internet marketing. Search engines revise their algorithms from time to time. Keep prevailing with their guidelines and conditions is crucial for success. The risks are simply too great to neglect link audits.
An SEO link audit will explain which (if any) of the site’s links pose some kind of risk. It will also detect low-quality (weak) links and identify which links apparently pass the greatest value.
The perfect time to conduct link analysis is NOW! Recognizing possible issues and fixing them now is always beneficial than fixing them after they cause major issues. That’s why I recommend being proactive and conducting SEO link audits regularly.
In my experience, the precise way to carry out an SEO link audit is directed by the primary purpose of the report it will reveal:
- Do you simply want a general overview of the website’s link status?
- Are you seeking to recognize the strongest and weakest parts of your website?
- Do you want to see how your site stacks up against the competition in your niche (competition analysis)?
- Has your website’s traffic decreased? Has it been penalized by the Google, either by being ranked lower in the SERPs or by being de-indexed?
- Are you seeking to know problematic inbound or internal links for usual clean-up purposes and to prevent future SEO issues?
Tools for Checking Backlinks
I’ve achieved great SEO link audit results by using Google Webmaster Tools. Many SEO experts use it to analyze a site’s incoming links.
Other healthy choices possible for checking a site’s incoming links cover Majestic SEO, Open Site
- The particular URLs that link to your website
- The page(s) on your site that each of these URLs links to
- The anchor text used by each incoming link
- Whether each incoming link is followed or no-follow
It can also expose existing SEO issues, some of which could be quite dangerous. Once you take relevant action concerning the report unveiled by a thorough SEO link audit, your Internet marketing and SEO campaigns should be more successful.
We were thrilled by the responses we got from the bloggers we reached out. All the bloggers agreed that doing a link audit was important for any blog or business. Tools like Ahrefs,
Hope this post was useful to fellow bloggers. Please don't forget to share if you found the post helpful. Lastly, I want to conclude by saying that it is better to take action in the starting regarding the links than to take it later when you are less on options and methods.